Ethical Influence and Persuasion

Influence ethically and effectively—especially in the moments that matter most.

Overview

In today’s complex and fast-paced leadership environments, influence is essential—but so is trust. This training is grounded in the proven science of ethical persuasion, helping leaders inspire action without manipulation.

Whether you’re leading change, managing cross-functional teams, or engaging senior decision-makers, this program shows you how to influence ethically and effectively—even in the moments that matter most.

 

Who It’s For

  • This coaching engagement is ideal for:
  • Senior professionals preparing for or adjusting to expanded leadership roles
  • Experienced leaders facing new levels of complexity, visibility, or accountability
  • Executives seeking to lead more effectively, sustainably, and purposefully
  • High-potential leaders aiming to accelerate their readiness for the C-suite

What You’ll Gain

      Built on the world-renowned work of Dr. Robert Cialdini and enhanced by the Core Motives Model developed by Dr. Gregory Neidert, this program empowers leaders to:

      • Build credibility and trust with stakeholders
      • Create meaningful alignment without pressure
      • Communicate in a way that naturally motivates follow-through
      • Navigate resistance and complexity while staying values-driven
      • Strengthen your influence without compromising integrity
      •  

Program Structure

Available in a range of formats to suit individual or team needs:

  • Keynote Presentation (in-person or virtual)
  • One-day Masterclass (in-person or virtual)
  • Two-part Executive Workshop (ideal for intact teams)
  • 8-week Coaching-led Programme (includes optional assessments and roleplay labs)
  • Self-paced E-learning Programme: Principles of Persuasion, Dr. Robert Cialdini’s official certification course

Participants earn the title Cialdini Certified Practitioner with an institute-signed certificate

These formats can be delivered as stand-alone offerings or bundled into broader leadership development engagements.

 

Tools & Frameworks You Might Encounter

      • The Seven Principles of Influence (Dr. Robert Cialdini)
      • Core Motives Model (Dr. Gregory Neidert) for adapting influence to your audience's underlying motivations
      • Stakeholder analysis and influence planning tools
      • Role-play labs and message refinement exercises
      • Self-assessments to explore current influence habits and patterns
      •  

Investment & Commitment

     Delivery and pricing vary based on selected format, audience, and organisational context.

    Engagement proposals and investment details are available upon consultation.

     

    Investment details available upon request.

    Schedule an Introductory Call →

Client Feedback

    “This program completely shifted how I approach influence. I learned how to guide conversations with more clarity and integrity—and it’s had a huge impact on my ability to get buy-in without overexplaining or pushing too hard.”

    — Senior Leader, Global Tech Company